Labour launches fighting fitter campaign- Fitness centre discounts for Armed Forces

Labour is today launching a campaign, ‘Fighting Fitter’, to encourage the leisure sector to offer discounted services to members of the Armed Forces. Whether Local Authority-led or privately-run, fitness facilities play a vital role in our communities keeping people fit. This is essential for members of the Armed Forces who, when away from their base, can often lack the resources to access health and fitness centres.

The campaign is working with two leading health facilities, PureGym and Virgin Active and expects similar initiatives to be rolled out across the sector in the coming weeks and months.

PureGym is waving the joining fee of £25 for all members of the Armed Forces. To reclaim the offering they have to visit their local PureGym and show their ID card.

Labour is also encouraging Local Authorities to offer similar discounts. Dudley Metropolitan Borough currently offers half price admission to all council owned leisure and recreation facilities for serving Armed Forces personnel and veterans through its Options + Leisure Scheme.

Our Armed Forces, veterans and their families deserve respect. Labour is standing up for our Armed Forces. In the local election on 2 May a vote for Labour councillors is a vote for a five point plan of action, below, to support our Armed Forces:

• Naming streets after fallen heroes, offering families the chance to have a lasting commemoration to lost loved ones
• The Veterans Interview Programme (VIP), offering employment support for veterans
• Veterans Champions, a single point of contact to help veterans transition to civilian life
• Supporting the Community Covenant, urging local communities to support veterans and service families
• Fighting Fitter, working with the leisure sector to deliver discounts for members of the Armed Forces
Jim Murphy MP, Labour’s Shadow Defence Secretary, will say on a visit to Dudley Metropolitan Borough today:

“Fighting Fitter will benefit those who serve in the dust and danger of battlefields overseas.

“It is essential that all parts of our communities at home give to those who give so much on the frontline.

“We must protect the health and fitness of those who protect our nation.

“I am delighted major national companies and councils have taken the lead to demonstrate the pride we all feel in our Forces.

“We all have a responsibility to ensure the Armed Forces Covenant can become a reality for each and every member of the Forces and their families.”

Peter Roberts, Chief Executive of PureGym, said:

“This is a fantastic initiative and we all at PureGym look forward to seeing a number of Armed Forces joining their local gym.”

Virgin Active said:

“It is proud to be working with the Armed Forces on this initiative and will be announcing news of a special membership rate imminently.”

Cllr Dave Tyler, Armed Forces Champion from Dudley Metropolitan Borough, said:

“We are proud to support our Armed Forces by halving the cost of keeping fit and ready for service both at home and abroad.”


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