Labour fighting fitter campaign update- Fitness centre discounts for Armed Forces

Labour is today announcing an update of its ‘Fighting Fitter’ campaign to provide members of the Armed Forces with discounts at health and leisure facilities.

Whether Local Authority-led or privately-run, fitness facilities play a vital role in our communities keeping people fit. This is essential for members of the Armed Forces who, when away from their base, can often lack the resources to access health and fitness centres.

On 23rd April 2013 Labour launched the scheme with Pure Gym and Virgin Active. For more information please see here.

Today Nuffield Health will offer a 25% membership discount on 12 month memberships to the Armed Forces and David Lloyd will offer free access to their clubs for Forces and their families over the Armed Forces Day weekend.

ukactive’s membership, which stands at over 3,000 members, includes operators of fitness facilities of all sizes, as well as local authority leisure centres, leisure trusts, outdoor fitness providers, trainers, sports providers, education and training providers, lifestyle companies, equipment suppliers and charities.

‘Fighting Fitter’ is now a national scheme, with discounts in over 450 health and leisure sites across the UK

Labour is also encouraging Local Authorities to offer similar discounts.

The campaign has today received cross-party backing, with the support of Ming Campbell, former leader of the Liberal Democrats, and James Arbuthnot, Conservative Chair of the Defence Select Committee.

Quotes for use

Sir Ming Campbell (MP for North East Fife) said:
“This is a most valuable initiative and I congratulate the companies who have signed up to it. Our service men and women deserve nothing but the best. With an increasing emphasis on good health, access to a gymnasium can make a real difference to people’s lives”.

James Arbuthnot MP (Chairman of the Defence Select Committee and MP for North East Hampshire) said:
“I am delighted to stand behind this initiative. It shows that business as well as Parliament and the public at large are incredibly supportive of Armed Forces personnel. I am pleased to lend my name in aid of this campaign.”

Natalie Mumford, Director of Fitness and Wellbeing, Nuffield Health, said:
“At Nuffield Health we believe that prevention is better than cure and we strive to improve the health of the UK. We support the campaign to help the Armed Forces stay fit and healthy as we understand the crucial nature of fitness in their working role. Health and fitness is essential for everyone, it helps to build people’s mental and physical strength and lower their risk of illness. However, in situations where your life can depend on your own ability and resilience, fitness plays an even greater role. We are delighted to offer this 25% membership discount to our service personnel and we look forward to working with the Fighting Fitter campaign.”

Martin Evans, David Lloyd Leisure’s sales director, said:
“This is the first time that David Lloyd Leisure has awarded our corporate benefits to the armed forces, and we are delighted to do so. We are very proud to be able to offer the armed forces who do an incredible job the opportunity to access our unrivalled health, sports and fitness facilities throughout the 91 clubs in the UK and Europe at a discounted rate. Work-life balance is an important element of being able to do a job well and David Lloyd Leisure can play a part in keeping the forces personnel fit and healthy.”

David Stalker, CEO, ukactive commented:
“We are delighted to support this initiative on Armed Forces Day and provide the armed services and their families with discounted access to health and fitness activities around the country. We appreciate the critical role that our armed forces play and ukactive is committed to providing them and their families with opportunities to lead healthy and active lives.”

Ends

Notes

‘Fighting Fitter’ is now a national scheme, with discounts in over 450 health and leisure sites across the UK (Pure Gym have 80 sites across the country; Virgin Active have 110; David Lloyd have 70 facilities; Nuffield have over 200 facilities across the nation).

ukactive’s membership, which stands at over 3,000 members, includes operators of fitness facilities of all sizes, as well as local authority leisure centres, leisure trusts, outdoor fitness providers, trainers, sports providers, education and training providers, lifestyle companies, equipment suppliers and charities.

Terms and Conditions will apply. Please check each of the check each of the websites for contact details:
http://www.nuffieldhealth.com
http://www.puregym.com/blog/fighting-fitter-supporting-our-armed-forces/
http://www.virginactive.co.uk/
http://www.davidlloyd.co.uk/home
http://www.ukactive.com

Our Armed Forces, veterans and their families deserve respect. Labour is standing up for our Armed Forces:
• Naming streets after fallen heroes, offering families the chance to have a lasting commemoration to lost loved ones;
• The Veterans Interview Programme (VIP), offering employment support for veterans;
• Veterans Champions, a single point of contact to help veterans transition to civilian life;
• Supporting the Community Covenant, urging local communities to support veterans and service families;
• Fighting Fitter, working with the leisure sector to deliver discounts for members of the Armed Forces.

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